Apple's AR headset features

 Apple’s AR headset is a game-changer for startups

screenshot of Apple Vision Pro announced at WWDC 2023 with man using hand to control the Apple Vision Pro headset

Image Credits: Apple

Creating demand for a new product is hard. Unless you’re Apple.

There is a built-in customer base for every SKU on Cupertino’s virtual shelves, and the upcoming Apple Vision Pro is no different, despite its initial $3,500 price tag, writes Haje Jan Kamps.

“Still, the preposterously over-engineered headset is a vital flag in the ground for startups,” he writes.

Spatial computing may not have a broad user base today, but “with a few notable exceptions, the company has a formidable track record of willing entire ecosystems into existence.”