Consensus is growing regarding Apple’s biggest iPhone 15 and iPhone 15 Pro upgrades, but one area of contention continues: pricing. While fears remain that Apple will increase prices for all iPhone 15 models, the latest leak is bad news for anyone interested in Apple’s flagship model.
Pu doesn’t name a price, but rises of up to $200 have been rumored for iPhone 15 Pro models for some time. For the iPhone 15 Pro Max, this would mean a price breakdown as follows:
iPhone 15 Pro Max, 128GB — $1,299
iPhone 15 Pro Max, 256GB — $1,399
iPhone 15 Pro Max, 512GB — $1,599
iPhone 15 Pro Max, 1TB: — $1,799
While these prices may shock, US buyers have gotten off lightly in recent years thanks to the strength of the dollar, but worldwide inflation has resulted in multiple price hikes for international buyers in recent years, and increases domestically were inevitable sooner rather than later. International buyers may also be hit again.
Pu’s report aligns with similar information from Wedbush analyst Dan Ives, who told CNBC last month that the average selling price for next-gen iPhones will increase. Like Pu, Ives didn’t provide specific pricing, so it is unclear whether prices will increase across the range or be limited to Pro models.
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New Apple Leak Confirms iPhone 15 Price Shock
Gordon Kelly
Senior Contributor
I write about technology's biggest companies
Jul 7, 2023,07:02am EDT
Apple, iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 colors, iPhone 15 Pro Max colors,
iPhone 15 Pro renders based on its new leaked dark [+]
@HANSTSAIZ
Consensus is growing regarding Apple’s biggest iPhone 15 and iPhone 15 Pro upgrades, but one area of contention continues: pricing. While fears remain that Apple will increase prices for all iPhone 15 models, the latest leak is bad news for anyone interested in Apple’s flagship model.
According to a leaked report seen by AppleInsider, influential Haitong International Securities tech analyst Jeff Pu reveals that the iPhone 15 Pro Max will be the most expensive iPhone Apple has ever released.
Pu doesn’t name a price, but rises of up to $200 have been rumored for iPhone 15 Pro models for some time. For the iPhone 15 Pro Max, this would mean a price breakdown as follows:
iPhone 15 Pro Max, 128GB — $1,299
iPhone 15 Pro Max, 256GB — $1,399
iPhone 15 Pro Max, 512GB — $1,599
iPhone 15 Pro Max, 1TB: — $1,799
While these prices may shock, US buyers have gotten off lightly in recent years thanks to the strength of the dollar, but worldwide inflation has resulted in multiple price hikes for international buyers in recent years, and increases domestically were inevitable sooner rather than later. International buyers may also be hit again.
Pu’s report aligns with similar information from Wedbush analyst Dan Ives, who told CNBC last month that the average selling price for next-gen iPhones will increase. Like Pu, Ives didn’t provide specific pricing, so it is unclear whether prices will increase across the range or be limited to Pro models.
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Leaked dummy units show the iPhone 15 range has a [+]
MACRUMORS
According to my sources, both iPhone 15 Pro models are likely to see increases as Apple continues its broader product strategy of widening the gap between its Pro and non-Pro devices. Their move to a leaked titanium chassis will be a factor, while the iPhone 15 Pro Max will exclusively feature a new periscopic optical zoom lens, a long-awaited feature too thick to fit inside the smaller Pro.
Beyond pricing, Pu adds that he expects the iPhone 15 range to begin mass production in August, with 84 million units produced during 2023.
Despite still being the subject of rumors, the iPhone 15 range has already come in for criticism for being “too mediocre of an upgrade.” This is because the iPhone 15 and iPhone 15 Plus are expected to do little more than copy the iPhone 14 Pro and Pro Max Dynamic Island Design and adopt their A16 chipset and 48-megapixel primary camera.
There will be bigger upgrades for the iPhone 15 Pro and Pro Max with the titanium chassis, super thin bezels, upgraded UWB, a next-gen 3nm A17 chipset, and a customizable solid-state Action button that replaces the mute switch. All iPhone 15 models will also adopt USB-C.
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